Latest Writings

Soundtrip: “Loop” by Sound

Posted on 22 May '10 by jcarellano, under Music. No Comments.

Cyber Lions Winners: Pringles “Can Hands”

Repost from David Kiefbar from AdFreak

I’ve long been of the opinion that creating banner ads should be punishable by stoning. But this Pringles ad from Bridge Worldwide in Cincinnati doesn’t suck. If nothing else, I appreciate that it isn’t flashing horrible circus colors and promising me a free Xbox or a spyware-laden “virus scan.”

It’s also kind of neat that clicking on it repeatedly reveals a little story within the ad, an innovation that earned it a gold Cyber Lion at Cannes last week. According to its Cannes entry materials, the ad “shows a young, online audience how fun, eccentric—and even downright weird—life with Pringles can be.”

The best part? It doesn’t even take you to the Pringles Web site. That’s a quality I can appreciate in a banner ad. It does expose, however, that Pringles needs to make a wider can already.

Click to view actual demo

Posted on 30 June '09 by jcarellano, under Creative. No Comments.

Sorry I’m Late


Impressive a video entirely in stop-motion, carried out on the ground of a gymnasium by the English artist Tomas Mankovsky. A history full with bounces on the various means of moving. To discover in the continuation.

Posted on 10 June '09 by jcarellano, under Creative. No Comments.

New Toyota advert “Covered”


Client: Toyota GB
Agency: CHI&Partners London
Production Company: RSA Films
Director: Brett Foracker
Art Director: Alexei Berwitz
Copywriter: Angus Wardlaw

Posted on 3 May '09 by jcarellano, under Music. No Comments.

AdAge – Digital Superheroes

adage_jayarellanoAnother interesting feature on AdAge about digital.

Click here to read the issue.

Posted on 26 April '09 by jcarellano, under Music. No Comments.

12 Ways to Add Randomness and Creativity to Your Photography

Here are twelve fun in-camera hacks to experiment with to get more abstract and artistic shots – the results are only limited by your imagination!

Click here.

Posted on 22 March '09 by jcarellano, under Creative, Work. No Comments.

Vanilla Sky

I love the song. One of my favorite movies. Truly.

Posted on 17 March '09 by jcarellano, under Music. No Comments.

Unitel director’s video nominated in Malaysian music awards

RT: adobomagazine.com

Local production giant Unitel has announced that their in-house director Nic Reyes has been nominated for “Most Mind-Blowing Music Video” in Malaysia’s Asia Voice Independent Music Awards, for “Taya” by Up Dharma Down.  

To vote for Nic, visit http://www.voize.my/awards.php, click “Most Mind-Blowing Music Video“ and vote. Other Philippine bands represented in the awards include Out of Body Special, Archipelago, The Dorques and Taken by Cars.

Posted on 16 March '09 by admin, under Music. No Comments.