Jay Arellano

Soundtrip: “Loop” by Sound

jcarellano — Sat, 22 May 2010 05:29:14 +0000

Cyber Lions Winners: Pringles “Can Hands”

jcarellano — Tue, 30 Jun 2009 08:59:44 +0000

Repost from David Kiefbar from AdFreak

I’ve long been of the opinion that creating banner ads should be punishable by stoning. But this Pringles ad from Bridge Worldwide in Cincinnati doesn’t suck. If nothing else, I appreciate that it isn’t flashing horrible circus colors and promising me a free Xbox or a spyware-laden “virus scan.”

It’s also kind of neat that clicking on it repeatedly reveals a little story within the ad, an innovation that earned it a gold Cyber Lion at Cannes last week. According to its Cannes entry materials, the ad “shows a young, online audience how fun, eccentric—and even downright weird—life with Pringles can be.”

The best part? It doesn’t even take you to the Pringles Web site. That’s a quality I can appreciate in a banner ad. It does expose, however, that Pringles needs to make a wider can already.

Click to view actual demo

Sorry I’m Late

jcarellano — Wed, 10 Jun 2009 09:32:05 +0000

Impressive a video entirely in stop-motion, carried out on the ground of a gymnasium by the English artist Tomas Mankovsky. A history full with bounces on the various means of moving. To discover in the continuation.

New Toyota advert “Covered”

jcarellano — Sun, 03 May 2009 10:33:03 +0000

Client: Toyota GB
Agency: CHI&Partners London
Production Company: RSA Films
Director: Brett Foracker
Art Director: Alexei Berwitz
Copywriter: Angus Wardlaw

AdAge – Digital Superheroes

jcarellano — Sun, 26 Apr 2009 15:57:40 +0000

Another interesting feature on AdAge about digital.

Click here to read the issue.

12 Ways to Add Randomness and Creativity to Your Photography

jcarellano — Sun, 22 Mar 2009 12:51:30 +0000

Here are twelve fun in-camera hacks to experiment with to get more abstract and artistic shots – the results are only limited by your imagination!

Click here.

Vanilla Sky

jcarellano — Tue, 17 Mar 2009 09:00:25 +0000

I love the song. One of my favorite movies. Truly.

Unitel director’s video nominated in Malaysian music awards

admin — Mon, 16 Mar 2009 08:18:51 +0000

RT: adobomagazine.com

Local production giant Unitel has announced that their in-house director Nic Reyes has been nominated for “Most Mind-Blowing Music Video” in Malaysia’s Asia Voice Independent Music Awards, for “Taya” by Up Dharma Down.

To vote for Nic, visit http://www.voize.my/awards.php, click “Most Mind-Blowing Music Video“ and vote. Other Philippine bands represented in the awards include Out of Body Special, Archipelago, The Dorques and Taken by Cars.